Insight Vacations

Insightful Weekly Trivia Game

I led my team in the refresh of the Insightful Travel Trivia game, which involved revisiting the user journey to create a more streamlined experience with a clear and engaging interface, including new stats and leaderboard pages, and new quiz features such as image and sound questions. As part of the marketing for the re-launch I directed the team on a new gamified creative to use across our organic and paid channels, and updated EDM templates.